Bing (formerly Live Search, Windows Live Search, and MSN Search) is the current web search engine (advertised as a "decision engine") from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego. It went fully online on June 3, 2009, with a preview version released on June 1, 2009. By August 2009, Bing had gained 9.3 percent of the United States Internet search market. However, by September, StatCounter stated that Bing's share of the US search market in September had fallen by almost one percentage point to 8.51%. Comscore claimed otherwise, stating that Bing's growth had held steady in September 2009, gaining 0.1 percent of the total United States Internet Search Market representing a market share of 9.4 percent.in October 2009 Bing's search share increased to 9.9%. Bing as a brand is also an attempt to eliminate the confusion caused by Microsoft’s “Windows Live” branding. Bing is now everything “search” related, whereas Windows Live encompasses the remnants of Microsoft’s consumer software products.
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